With the generation of "80s" and "90s" gradually become the main consumption group, the concept of consumption has also experienced great changes, and the experiential format of shopping centers has also been quietly shuffling. Sports venues and all kinds of new experience museums are rising and are gradually gaining popularity among young consumers.
Under such a trend, following the grand opening of the Latitude Beijing store, the Changsha store was officially opened in Global Outlets in Changsha on 22 March 2017. Changsha Wangcheng District, a place featured with rapid economic development, environment-friendly construction, sufficient sunlight and fresh air, is the best venue for sports. Besides, the venue is adjacent to our Changsha Outlets Project which is a multifunctional residential and commercial complex offering convenient parking, diversified business format and one-stop service for eating, drinking, entertainment and shopping.
The exterior appearance of Latitude Changsha Venue
Latitude originates from the top indoor sports park in Australia. The Changsha venue covers an area of over 5500 square meters and has an indoor height of 13 meters, being the largest venue of Latitude in China. The entire venue, colored in vivid and pleasing red, yellow and orange, extends the modern fashion decoration style of the venues in Australia. The venue is equipped with such sport facilities that satisfy the international professional standards in Australia, such as nuts and coating , not even mention spring and trampoline equipment.
The interior picture of Latitude Changsha Venue
Free-performance trampoline
The venue offers nearly 20 entertainment programs, including (but not limited to) free trampoline, dodge ball, bounce, air projects (air cableway), parkour valiant, climbing, quincuncial piles challenge, super slide, children entertainment zone and naughty castle for infants. Besides, it also provides VR, cafeteria, cafe, Party Room and other supporting services which enable the venue to provide colorful party services and cultural activities.
Air basketball
The grand opening attracted almost ten thousand of customers for this exiting experience
Compared to the trampoline projects in general stores which are only for children in early childhood, the facilities and services of the Changsha Latitude Venue are suitable for people of all ages. It is a good choice for both parents and children to spend their holidays, school weekend activities, youth recreation, team development activities of companies, or professional athletes' aerobics and fitness.
It is believed that this new, exciting and interesting new form of sports experience will change the way of entertainment of people in Changsha, and will also enrich the business form of Globe Outlets, promote the visit and consumption of our commercial and residential projects, enhance the result performance of the Group, enrich the income source, and gather increasing popularity for Changsha Outlets Project.